On May 19, 2021, Chuanhe food The factory held the first customer exchange meeting in 2021. The theme of this activity is "treat each other with sincerity and win-win cooperation". The company hopes to pull the distance between customers and customers and improve the trust viscosity between customers and companies. At the same time, we also hope to find out the company's deficiencies in reception and inspection through this activity, so as to timely adjust and improve the follow-up work efficiency.
He FA, the general manager, will accompany the customers and lead them to visit and explain.
The inspection is divided into four processes: first, visit the office of Chuanhe food factory, then visit the Zhiying store to see the cooking process and cooking process, taste eight kinds of pot bottom flavor types, then visit the Houtou chuanchuanxiang store, jianrang laoma market chuanchuanxiang store, and finally visit the Chuanhe food production base, Communicate with R & D colleagues on site.
I. visit and exchange of office places
At 9:00 a.m., customers began to come to the company one after another. The first stop today is at the office of Chuanhe food factory. It mainly communicates with customers and answers questions. At the beginning of the meeting, he FA, the general manager, introduced himself and the company in detail, inquired about the basic information of the 8 groups of customers, and then answered their questions.
(general manager he FA gives a speech)
The eight groups of customers from different regions came to inspect hotpot and string these two projects. The general manager explained the actual situation of each group of customers from the aspects of taste, popularity, store operation, online marketing and so on, and put forward many suggestions.
After answering, manager Xiao of the operation Department shared with you the four important elements of store operation, which made the direction of experienced customers more clear, and also made the catering Xiaobai have a general framework for the operation of the store.
(shared by Xiao Bo, operation manager)
After the explanation, the general manager and colleagues from the Sales Department of the company showed you the finished products of hot pot string bottoms on the company's display shelves. At the same time, they visited the company's image wall to introduce the development history of the enterprise and the experience of cooperative customers, so as to let everyone have a deeper understanding of the company.
2、 Taste of Direct stores
After leaving the company, the next stop is to go to Xiaojun ganchuanxiang, the factory's direct store, for product taste test and dish display.
The two masters of the operation Department respectively showed the cooking methods of eight kinds of seasonings, including Chongqing flavor hotpot seasoning, Chengdu flavor hotpot seasoning, mushroom soup hotpot seasoning, tomato hotpot seasoning, and Xiaojun ganchuanxiang seasoning. All seasonings are accurate to gram, so as to ensure better taste.
For chuanchuanchuanxiang customers, the master also showed them how to cut meat, shave tendons, code materials, so that each string of meat can keep the size basically uniform, so as to achieve the best quality control.
After the product test of the store is completed, the next station will visit the two cooperative stores of the company.
3、 Visiting cooperative stores
The first cooperative store is a string of bayson Road stores in the house. The store is about 300 square meters, and the monthly sales volume can reach 750000 yuan. Chuanhe colleagues analyzed and explained the dishes, pricing and personnel allocation to customers.
The second store to visit is to let mom go to Lianghe Road store in the market. This shop is a typical market hotpot. The combination of hot pot dishes and chuanchuanxiang can bring some inspiration to low-cost entrepreneurs.
4. Visit to Chuanhe food factory
The last stop is to take customers to visit Chuanhe food factory and communicate with R & D colleagues on site. Chuanhe food factory was established in 2007, covering an area of 10000 square meters, with an annual production capacity of 6000 tons, and has passed the HACCP system certification. Up to now, it has provided seasoning for several chain brands and thousands of stores such as chuanchuanxiang, hotpot and maocai, with an annual value of 200 million yuan.
First of all, Director Wei took you to visit the butter workshop of the factory to understand our production capacity. Next is the material room, freezer, stir fry room, let customers know the production and development process of the base material, and have a deeper understanding of catering.
At the end of the visit, the company invited two professional R & D colleagues to answer questions for you and solve your questions about the base material, so as to facilitate customers to solve the problems of customers in their own restaurants in the future.
The last stop of the visit was completed, and the visit was also successfully completed. He FA, the general manager, led the whole process of the activity to communicate with customers from all over the country to realize "co creation, sharing and win-win".
All of our colleagues will work together with one heart and one mind, with the same faith and strength, focus on catering, provide more powerful support and help for customers, and strive to become everyone's catering "dreamer"!